E.L.F.'s New TikTok-Approved $7 Camo Liquid Blush Beats My High-End Formulas

Liquid blush is having a moment, and for good reason. It's the dewy, versatile counterpart to traditional powder blush that, even in the depths of a frigid winter, delivers an envious glow. It used to be that you'd have to pay around $25 for an effective liquid blush that promised a richly pigmented flush, but E.L.F.'s budget-friendly $7 Camo Liquid Blush can compete with any high-end formula.

Like many of you, I was drawn to liquid makeup, thanks to its growing popularity on TikTok. At $7 a pop, I didn't hesitate to snap up three of the nine shades that include colors like hot pink, light peach, warm rose, deep berry, and warm bronze, to name a few. I stuck with "pinky promise," "coral crush," and "dusty rosé" for my winter beauty rotation, and I'm equally fond of each of them.

E.L.F. Camo Liquid Blush

As a shopping writer, it's my job to test new beauty products all of the time, recently including a slew of liquid blushes. And while I was delighted by many beautiful formulas, none have been as affordable as this one that performs just as well as my high-end liquid blushes—and three times less expensive. It has skincare-like properties too, being enriched with rosa flower water, hyaluronic acid, castor seed oil, and confederate-rose flower extract to help retain moisture and make the blush easier to blend.

Because of the intense pigmentation, all you need is one dot’s worth of the blush to get the color results you're looking for. And even then, I don't like to apply it directly on my face, because it's very easy to get heavy-handed. The last thing you want to do is have to start your makeup all over again. So, instead, I dab the blush on the back of my hand, use a brush to apply it, and follow with a wet sponge to further blend it out for a softer effect.

The light, blendable formula also layers beautifully, so I can easily add more to build up the intensity to my liking. Despite the dewy finish and my not setting it with powder, the liquid blush lasted seven hours through a day of errands and a dinner date.

Save your money and opt for E.L.F.'s top-of-the-line Camo Liquid Blush for just $7. Here are five more impressive formulas from the brand worth trying.

E.L.F. Pout Clout Lip Plumping Pen

E.L.F. Glow Reviver Lip Oil

E.L.F. Cream Glide Lip Liner

E.L.F. Camo Hydrating CC Cream

E.L.F. H2O Proof Inkwell Eyeliner