The 'Best Bra in the World,' According to Shoppers, Is Now on Sale for $10—Yes, You Read That Right

When it comes time to buy a new bra, there’s a lot that can go wrong, especially If you’re shopping online. From not knowing how the material will feel against your skin to sizes varying across brands, bras are one of the more difficult items to purchase if you’re not shopping in person. That’s when customer reviews from those who took the plunge and shopped online become very helpful. 

One of Amazon’s best-selling bras, the Playtex 18-Hour Wireless Full-coverage Bra, has racked up more than 44,400 five-star ratings from shoppers who say it’s comfortable, supportive, a great fit, and affordable. While most shoppers purchased the bra at full price and still say it’s a great value, select styles are currently on sale, with some now priced at just $10.

Playtex 18-Hour Comfort Strap Wireless Full Coverage Bra

Made of a microfiber nylon blend, the machine-washable bra offers four-way support with high sides that tucks you in everywhere and fuller seamed cups to give your breasts a natural shape. The wide, cushioned straps are adjustable for all-day comfort and are made to not dig or pinch. Not only is the bra wire-free, but it is also tagless, so you can say goodbye to any potential  irritation from tags bunching up and poking sensations from broken wires.

“This bra is just what I've been looking for. I was searching for a bra which was supportive without underwires,” one finally shopper shared. “Great support and comfortable. The price is excellent and [it] arrived quickly.” 

The mark of a good bra is if shoppers purchase more after their first one and multiple customers say they have done—or will do—just that. Calling it the “best bra in the world,” one shopper said it fits them perfectly and has comfortable straps and support, writing, “I just ordered another one and intend to order at least five more.”

Another shopper said that the Playtex bra was “the only bra for me” and pleased with the pretty color offerings. They added, “I'm in one of the larger sizes, which is fine, because I can still get all the pretty colors usually made only for less voluptuous women.”

Others have been loyal to the brand for decades—for good reason. “Worn this brand since I was in my teens. I'm in [my] late 60s now. Always has been my go-to for lift (I am not small) and because they offer the three things I love. Comfort, lift/support and colors,” they wrote.

While not all styles are included in the sale, the lowest price we found is $10 for size 38D in Natural Beige. The bra comes in sizes 34D to 54DDD and 12 colorways, but many other size and color combinations are more than 50 percent off, priced between $15-$17.

As mentioned, the deal does not apply to all colors and sizes, so you’ll want to make sure the one you need is included before adding it to your cart. If your size is not included, keep scrolling to see some similar bras that are also currently on sale at Amazon. (All deals are for select sizes and colors only.) 

Maidenform Underwire Bra

Glamorise Magiclift Original Support Bra

Bali Double Support Wireless Lace Bra

Warner's Cloud 9 Super Soft Wireless

Bali Underwire